Nokia introduces Nokia Money
Posted in Mobile on August 27th, 2009 by Stefano Sessa – Tags: Mobile, mobile payment, nokia

Stefano
I received this press release today (Thanks Olga @ Nokia).
It’s not available in South Africa yet, but will be rolled out locally in due course.
Here’s the press release for you to read, print, use as a blanket or discard.
Nokia Money, a new mobile financial service enables financial management and payments from a mobile phone
Nokia brings mobile financial services to millions
Nokia today introduced Nokia Money, a new mobile financial service offering consumers with mobile device access to basic financial services. For many consumers, this will be the first time they have had any access to such financial services.
Nokia Money has been designed to be as simple and convenient as making a voice call or sending an SMS. It will enable consumers to send money to another person just by using the person’s mobile phone number, as well as to pay merchants for goods and services, pay their utility bills, or recharge their prepaid SIM cards (SIM top-up). The services can be accessed 24 hours a day from anywhere, meaning savings in travel costs and time. Nokia is building a wide network of Nokia Money agents, where consumers can deposit money in or withdraw cash from their accounts.
4 billion mobile phones but only 1.6 billion bank accounts
“We believe mobile financial services offer a market opportunity with long term growth potential. In many countries, mobile phone ownership significantly exceeds bank account usage, suggesting that many mobile phone users have very limited or no access to basic financial services. With more than 4 billion mobile phone users and only 1.6 billion bank accounts, global demand for access to financial services presents a strong opportunity to combine mobile devices with simple but powerful financial services such as Nokia Money”, said Mary McDowell, EVP and Chief Development Officer, Nokia.
Mobile payments will be the next step for delivering financial services to hundreds of millions of people, both urban and rural, who are underserved by existing payment means, especially in emerging economies.
“Rural consumers will particularly benefit from money transfers and, for urban consumers used to online services, we are enabling services such as payment of utility bills, purchase of train and movie tickets, top-ups, all through their mobile phones. Nokia Money is simple to use, secure and available across different operator networks and on virtually any mobile phone. This means millions of new consumers will soon be able to manage all their financial needs from their mobile phone”, said Teppo Paavola, VP and Head of Corporate Business Development, Nokia.
Building a new ecosystem for mobile payments
The Nokia Money service will be operated in cooperation with Obopay, a leader in developing global mobile payment solutions, which Nokia invested in earlier this year. The service is based on Obopay’s mobile payment platform, with unique and newly developed mobile elements. Nokia intends the service to be open and interoperable with other payment services as well.
“Obopay shares Nokia’s vision for bringing mobile financial services to millions of people worldwide. We’re excited that Nokia has chosen Obopay’s platform. Nokia’s leading market position, strong brand recognition and global distribution channel, using the Obopay platform with uniquely developed mobile elements, means the Nokia Money service is well positioned to bring the next generation of mobile payment services to the world,” said Carol Realini, Founder and CEO of Obopay.
Nokia Money is the result of a powerful collaboration Nokia is forging between different partners in different markets around the world. It is designed to work in partnership with mobile network operators and financial institutions, involving distributors and merchants in a dynamic ecosystem to seamlessly provide the new services.
“As a result of the innovative partnerships and comprehensive ecosystem we are forging with the banking and financial industry, as well as leading network operators, we believe Nokia Money will bring financial inclusion to many who currently have limited or no access to financial services. Uniting the strengths of the mobile and financial services industries will change the way people around the world can manage their money in the future”, added McDowell.
The Nokia Money service will be shown for the first time at Nokia World on the 2nd and 3rd of September 2009 in Stuttgart, Germany, and it is planned to be rolled out gradually to selected markets, beginning in early 2010.
About Nokia
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.


Nokia brings mobile financial services to millions






email us
August 27th, 2009 12:02 pm
Yeah, saw this coming.
Mobile tech is moving quick.
Tickets and coupons next?
August 27th, 2009 1:44 pm
[...] This post was Twitted by daveypocit [...]
August 27th, 2009 2:44 pm
Cannot help but wonder what size slice our greedy mobile operators will be taking on this.
August 27th, 2009 3:21 pm
[...] Go here to read the rest: 20fourLabs » Nokia introduces Nokia Money [...]
August 27th, 2009 4:47 pm
Stii - I wondering exactly how the billing is going to work…
August 27th, 2009 4:52 pm
probably that old method whereby we are forced to pay through our ass
August 27th, 2009 4:58 pm
Good question. I suspect it would work in a similar fashion to M-Pesa in Kenya. The thing is, M-Pesa only works due to operator control and it would simply not be feasible if transactions had to happen from one operator to another. I’m very keen to know how they will overcome this little issue! Please do update if you hear more.
August 27th, 2009 5:04 pm
Yea. Look, it could work in many other countries, but if premium billing is the route the expect to take, product will be double what they should be as the networks take a comfortable 50% share of everything originating from the consumer. Imagine Visa did that
Perhaps they will have direct ties to banks, but then you’re cutting out a large portion of the market. Eh - will keep you posted.
August 27th, 2009 6:06 pm
[...] Continued here: 20fourLabs » Nokia introduces Nokia Money [...]
August 28th, 2009 11:52 am
[...] Continued here: 20fourLabs » Nokia introduces Nokia Money [...]
Sorry… forgot to say great post - can’t wait to read your next one!
August 28th, 2009 7:27 pm
[...] link is being shared on Twitter right now. @wendyrobb, an influential author, said http://bit.ly/t2tEK [...]