This morning the MMA SA were kind enough to send us the “latest research data extracted from Amps”.
It makes for very interesting reading!
The growth in the mobile market in South Africa is mind boggling, have a look at these facts and see for yourself…

Growth of unique cellular phone access in SA

• 1999 - 11% of SA adults had access to (at least one) cellphone
• 2009 - 70% of SA adults use a cellphone

Growth of unique cellular phone access in SA among the economically active population

• 1999 - 20% of SA working adults had access to (at least one) cellphone
• 2009 - 82.5% of SA working adults use a cellphone

Penetration of cellular phone ownership in SA

• 70% of the SA population has access to a cell phone

The mobile state In SA today

• There are almost twice as many cellphones as there are TV sets
• 44% of e-mails are sent and received from a cellphone
• There are 5.3 times more homes with cellphones than landline telephones
• There are more than four times as many households with a cellphone than computer
• SMS text messaging is used by almost four times more people than email
• There are almost six times more cellphone subscribers than Internet users