There’s a quiet war raging in the world of social networking. While millions of users are happily super poking, thumbing up and tweeting each other, the rules of the game are being rewritten as sites like Facebook and Twitter vie to define the next revolution.

On the 24th of June the battleship Facebook launched a long awaited missile at its smaller, nimbler foe, the SS Twitter. This missile was the news that Facebook are making a large chunk of content posted to their site - including status messages, photos and videos – accessible to the general public.
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Sam Wilson is panicking…. how can we still be tweeting now that everyone else is?

When you work online, there’s an unspoken rule… you have to be plugged in.

Obviously.

I mean, we describe ourselves as “social media gurus” and “online experts” and get those less plugged in to pay us for our ability to use SEO and UGC and other hot TLAs casually in conversation, without mixing the letters around. Clearly, it’s not just hip to be ahead… it’s required.
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