In 2008, Seth Godin published a book called “Tribes”. In it, he describes the way he thinks people will change the world from now on: by creating and leading Tribes. Finding and connecting a group of like-minded people, and showing them a path to where they want to go, will make them want to follow you. By building a Tribe like this, you’ll be able to wield enough influence to make change that matters.

At its core, a Tribe is a group of people with a common interest or goal, who connect and form a community around that idea, or who enable each other to move towards that goal. There are uncountably large numbers of such Tribes on the Internet today, of all sizes, and since everybody can produce content (whether it’s updating your Facebook status or writing a regular column on the Mail and Guardian website), everybody has the chance to build up a following of people who are interested in the ideas behind that content.
Webcomics build up Tribes of people interested in their strips, maybe because these people identify with the banality of office life, or maybe just because they love the quirky, funny tone behind the strip.
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