Why and how invest on community based support
Posted in Lab experiments, Open Source, Social Networking, Standards and Best Practices on February 8th, 2010 by Ntokozo Yingwana – Be the first to comment Tags: community, manager, media, networking, social
Ntokozo
I remember once, out with a friend for dinner, ranting about the hectic day I’ve had. About the different difficult users I’ve had to deal with, when they suddenly jumped in and asked: “Do these people actually pay to use your site?”
I must say, this was rather deflating. I mean, why was I doing what I do, when there is no direct monetary value attached to it? But it’s a very simple business equation really: Traffic = Advertisers = Profit.
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